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LIFAD.WORLD — BRAND GUIDELINES (LIGHT)
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A · COLOURS
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  RED 600   #DC2626   primary accent
  RED 700   #B91C1C   hover / soldout
  BLACK     #000000   page background
  ZINC 950  #09090B   card surface
  ZINC 400  #A1A1AA   secondary text
  WHITE     #FFFFFF   primary text
  GOLD 500  #EAB308   plus / premium


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B · TYPE
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  Display .... Geist Sans Black 900, -2% letter-spacing, UPPER
  Eyebrow .... Geist Mono Bold 700, +30% letter-spacing, UPPER
  H2 ......... Geist Sans Bold 700, -.5% letter-spacing, UPPER
  Body ....... Geist Sans Medium 500, line-height 1.5, sentence


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C · DO
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  + SHARP CORNERS . border-radius stays at 0
  + UPPERCASE for eyebrows, CTAs, status labels
  + RED SPARINGLY . one accent per screen is plenty


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C · DON'T
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  x NO GRADIENTS on the logo. Ever.
  x NO EMOJI in product UI or PR material.
  x NO SQUASHING . logo proportions are sacred.


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LOGO RULES
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  Clearspace .... X = height of the mark
  Min print ..... 16 mm
  Min web ....... 80 px


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